ClickOB Case Study: Free Classifieds in Pakistan

  • ClickOB Case Study: Free Classifieds in Pakistan

When on earth a new venture enters a market, it has to face a lot of criticism. The same way, ClickOB where received a huge appreciation and liking on its launch in Pakistan from audience, criticism was standing there firm from many too.

ClickOB got a grateful and much appreciated response from the viewers with a list of suggestions asked for, by the team itself.

ClickOB team always welcomed all the criticism and disagreement warmly and tried to extract positivity from that censure using it for its improvement. The naysayers had a lot to say about it in terms of design, features, visibility, technical issues and what not! Nothing is perfect in this world and so isn’t this classified portal. But all that matters is effort and will. If you have pure will, ALLAH ALMIGHTY surely helps you anyhow well. That’s what ClickOB team believes in. ClickOB team always tried to give it’s best to the customers, meet the promised quality and satisfy the users to fullest in its attempts.

The most irritable part was when someone said: There were already other classified portals as well, what was the need of ClickOB then ?

I asked: What was the need of Safeguard when Lifeboy was already there? ; Or Dettol when Safeguard was there as well. And hey! We all know well a soap serves for same purpose, particularly a germ protecting soap. What’s the point of making new soap then ?

Again what’s the point of having so many cosmetic brands ? Like L’Oreal has a complete range of cosmetic products, we don’t need Garnier then.  But wait a minute! We do need it! Yes, we surely do! Every brand has its own uniqueness fulfilling a particular or general need. The both uses different ingredients and the allergic to one element present in L’Oreal, can opt Garnier or P&G. it’s all about giving customers a vast variety with diverse choice so they may select whatever suits them the most. Same way ClickOB gives its customers a huge variety and colossal coverage for free.

Also the concept of classifieds, with featured ads has been extremely dull from past all the years’ classifieds being running on internet. ClickOB innovate this concept with a novel and exotic feature of Animated Advertising Mountain.

This mountain has small animated icons which represent that which category this currently active featured ad belongs too, and the ad pops up with hover over that particular icon. I used the word ‘Currently ‘because the ads keep on changing after every 7 days / a week, of course after admin approval. Due to massive requests for displaying ad on Advertising Mountain, the new ad in queue automatically takes the place of previous one, if its request is approved by admin to stay in queue. So the ad first needs to get approved for the queue, then it will systematically display ion the mountain according to number of ads in waiting queue.

This way ClcikOB working as Free Classifieds website in Pakistan revolutionized the concept of featured ads in classified industry.

Apart from that, ClickOB team created the website fully customized and innovative with an in depth market search including:

  • Clear and Bright Layout
  • Aligned and proper Structuring
  • Categories covering all major and minor fields (products/services)
  • Admirable Color scheme
  • User friendliness
  • Customized ad posting form for every category
  • Multiple images uploading at once
  • Easily accessible links on home page
  • Broad banners for advertisement opportunity
  • Manual checking of every ad before approval to avoid spam and frauds
  • Covering all areas of Pakistan.
  • Each category possess in 92 plus depth categories covering all famous brands
  • And a lot more is yet to discover.

ClickOB is heading towards its journey with all the hopes, courage, positive and enthusiasm.

Hopes to lead by giving customers’ best and secure services, courage to bear criticism and face professional streaks, positivity to use criticism for self-improvement and enthusiasm to move ahead all the way long.

Hajz Butt

Seeking the career in writing after completing her education. Hajz is passionate for work & life and admires creativity in everything around her.

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